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BRANDING & CONSULTING
Branding is all about making a mark. In our case, a beauty mark! Creating a distinctive brand identity that speaks to your consumer is paramount. BEAUTYBRANDER can help you create an effective brand strategy, brand identity, and packaging design that will help set you apart from your competitors and resonate with consumers. Our extensive experience in branding has not only launched new brands but given older ones a rebrand. Sometimes the difference is a refresh. We definitely know the power of a great facelift. We develop, design and market distinctive product brands. We know how to inspire customers to add your product to their checkout carts.
TRADITIONAL MEDIA & PR
BEAUTYBRANDER understands the difficulties brands encounter connecting with consumers in an overcrowded marketplace. We create fresh and compelling campaigns that engage consumers with beauty products, services and companies. We know how to build buzz and drive consumer demand through traditional media placement, influencers and celebrity outreach, brand partnering, and events, as well as new media and guerrilla marketing.
NEW MEDIA & ORIGINAL CONTENT
With the media landscape quickly changing and expanding to not only new places, but new devices, we understand the importance of reaching consumers where they live. Today, that means more than just on TV, radio and in print. It means online, on YouTube, and on-the-go. BEAUTYBRANDER leverages our relationships with bloggers, haulers, and others with reach in the online space. Because going viral can be a game-changer, we create, produce and promote original content for distribution across social media platforms
INFLUENCER & CELEBRITY PARTNERSHIPS
Influencer & celebrity partnerships are an essential part to any product, but this is especially true for beauty products. Social media is an effective way for companies to engage directly with their consumers and create communities, loyal supporters and passionate promotion. BEAUTYBRANDER works with the best agencies and strategists specializing in influencer and celebrity partnerships for beauty and lifestyle brands to build and enhance your brand's online presence.